the blog.
Written rarely, on purpose. Every post earns its place or it doesn't get published.
2026-10-13do coaches need a personal brand website? and who keeps it alive?
Yes, coaches need a personal brand website: trust is checked online before any call. The harder question is who keeps it alive after launch.
2026-09-29what is a speaker one sheet? and what goes in the media kit.
A speaker one sheet is your one-page sales page for event organizers. Here is what goes on it, what belongs in the full media kit, and which to build first.
2026-09-15do you need a local video editor for your speaker reel?
A speaker demo reel is cut from footage you already have, so your editor's city is irrelevant. What matters is knowing how bookers decide. Here's why.
2026-09-01what should a keynote speaker website include? the full checklist.
The seven things every keynote speaker website needs, what actually books talks, what it should honestly cost, and who keeps it current after launch.
2026-08-18speaker demo reel vs sizzle reel: what bookers actually watch
Demo reel, sizzle reel, highlight reel: what each one is, which one event organizers actually watch, and which to make first with real stage footage.
2026-08-04personal branding for keynote speakers: the complete guide
The complete guide to personal branding for keynote speakers: positioning, website, one sheet, demo reel, and steady content, plus honest costs and timelines.
2026-07-21how much does personal branding cost? honest numbers.
Personal branding runs from $15 a post to $25,000 a month. Honest ranges for agencies, ghostwriters and AI tools, and what lazybranding charges.
2026-07-03how much does a speaker demo reel cost? honest numbers.
Speaker demo reel pricing, honestly: what freelancer marketplaces, specialist studios, and premium production houses charge, and when a reel pays off.
2026-06-28how we flipped the word lazy on its head
Nobody names their studio lazy. That is exactly why we did. The whole strategy, from a word everyone else is afraid of.
2026-06-12we built a ring light. it is just your screen.
A free Mac app that turns your screen into a ring light for any video call. Here is why a marketing studio shipped software.