the brand system · upahar
from a faceless manufacturer to a top-shelf retail brand.
It started with a concept. Nepal had no retail dal and pulses brand to call its own, so to launch a new product line into that gap we worked closely with Jain Foods Processing. After many iterations we landed on Upahar: a brand that looks truly home-grown, with every asset signalling made in Nepal and an emphasis on quality and transparency worn on the outside. The same care your brand gets.
made in nepalsignalled on every asset, from the mark to the pack.
green + yellowa palette that reads home-grown and honest at a glance.
20 pagesof brand law: logo, color, type, packaging, every surface specced.
the brand guidelines, page by page.
The actual identity book we wrote for Upahar. Flip through. Your brand gets one like this too.
page 1 of 20
Packaging, print, outdoor, and stationery: every surface tells the same home-grown story, and it all comes from one book.
Your brand gets the same. A system any designer could pick up and hand you back your brand, not their guess at it.
make this easy