lazybranding studioslazybranding studios
client success · our own brand

exhibit one: the brand you're reading right now.

Before you trust a studio with your name, look at what it did with its own. Everything on this site, the lime, the lowercase, the glass, the jokes delivered with a straight face, comes from one identity system we built for ourselves. If this page made you feel anything, the system works. See what we can do for you.

1 ideaa name nobody else would dare use, turned into the entire strategy.
26 pagesof brand law: logo, color, voice, type, motion, every surface specced.
every surfacecards, decks, billboards, merch, signage. one system, zero guesswork.

the rulebook, page by page.

These are the actual brand guidelines we wrote for ourselves. Flip through. Your brand gets a book like this too.

page 1 of 26

None of this is accidental. The voice, the colors, the motion, the one lime element per screen: it all comes from the book above, and the book came from strategy.

Your brand gets the same treatment. A system so clear you could hand it to any designer on earth and get your brand back, not their interpretation of it.

make this easy